1️⃣ PAS – Problem, Agitate, Solution
PAS stands for:
Problem
Agitate
Solution
It focuses on identifying a pain point and offering relief.
2️⃣ FAB – Features, Advantages, Benefits
FAB stands for:
Features
Advantages
Benefits
It helps convert product features into real customer value.
3️⃣ AIDA – Attention, Interest, Desire, Action
AIDA stands for:
Attention
Interest
Desire
Action
It guides readers step-by-step toward taking action.
4️⃣ FOMO – Fear of Missing Out
FOMO creates urgency using scarcity and time limits.
Example:
Only 5 seats left!
Offer ends tonight.
Don’t miss out!